Daimler Fleet Management

Putting DFM in pole position

Creating stand out for Daimler Fleet Management

Client Challenge

Increase leads, sales and retention

Daimler Fleet Management UK (DFM) approached Clarity to help them increase leads, sales and maximise retention opportunities. Although DFM has a strong heritage within the fleet industry, they and their competitors use very similar communications with no creative differentiation. So they really needed to stand out from the crowd and be more relatable to Fleet Managers in order to achieve their goals.

Moment of Clarity

DFM is part of your team

DFM is more than just a mobility partner, they are part of their customers’ team inspiring the strength, energy and precision both they and their customers need to stay competitive.

Activation

A coach to keep your fleet fit and running

The brand was repositioned as a high performance fleet mobility partner and personal fleet coach. A refreshed identity used the DNA of the existing brand guidelines, but reflected the new, more contemporary proposition. The ‘Fleet Fit’ campaign gave us the opportunity to develop a new approach to DFM’s marketing communications. This included the roll out of various sub-campaigns across print and social media, providing target audiences with information around the latest offers, tips and insights, as well as improving knowledge on things such as marginal gains and Electric Vehicles.

Results

10%
Conversion rate for generating leads
<30%
Cost per click of the recommended range