A coach to keep your fleet fit and running
The brand was repositioned as a high performance fleet mobility partner and personal fleet coach.
A refreshed identity used the DNA of the existing brand guidelines, but reflected the new, more contemporary proposition.
The ‘Fleet Fit’ campaign gave us the opportunity to develop a new approach to DFM’s marketing communications. This included the roll out of various sub-campaigns across print and social media, providing target audiences with information around the latest offers, tips and insights, as well as improving knowledge on things such as marginal gains and Electric Vehicles.