Be At One

Making Be At One the one place to be at Christmas

Creating stand out in a crowded marketplace

Client Challenge

Christmas is the make-or-break time of year not just for Be At One, but for every other bar across the country.

So how could the brand stand out, add real value to Christmas celebrations and provide an experience that got people talking and returning?

Moment of Clarity

Customers love Be At One for its cocktails.

It is a true innovator both in terms of the experience and the brand. So what if we mixed these elements together to create an exclusive cocktail experience in the virtual world, to reward valued customers during the Christmas period?

Activation

Be In The Know

The “Be In The Know” campaign was created. A rich, immersive customer experience reflecting Be At One’s innovative ethos, featuring the first ever augmented reality menu. Rewards for engaging included secret menus, cocktail insights and premium, limited edition cocktails. It was a true reflection of the brand’s innovative spirit and commitment to providing engaging experiences, in both the physical and the virtual world.

“In such a competitive market, it’s really important that we work on continually evolving the Be at One guest experience to stay relevant. It’s been fantastic working with the team at Clarity.  They have been critical in helping us develop an innovative use of AR to integrate seamlessly with our rewards platform, in a way that is so true to the Be at One brand and genuinely adds value to our guests experience”

Abby Brockwell
Head of Marketing

Awards

December 2019
IPM Campaign of the Month