D-Fly

Defining a new generation of mobility

Meet Dragonfly, the world’s first luxury Hyperscooter.

Client Challenge

Introducing a revolutionary new product in a crowded market

On the face of it, micromobility should be an industry full of innovation – its whole purpose is to disrupt traditional transportation. However, dominated by cookie-cutter rental and rideshare options, very little thought has gone into product development or a new approach. Breaking into the sector with a revolutionary new product and widening market appeal to a premium and luxury focused audience is a challenging task.

View website

Moment of Clarity

Creating a category disrupting e-mobility brand, delivered through a digital first go to market strategy.

Using Clarity’s proprietary Immersion process, we determined the existence of a volume premium market potential within the global micromobility sector. By aligning the development of brand and PR messages, we were able to quickly build a strong sales pipeline focused on our target high-end audience.

Activation

Through our Lens methodology we defined customer segments for cross-channel marketing.

We began by embarking on an intensive international PR campaign, announcing the unveiling of the world’s first luxury Hyperscooter, Dragonfly, supported by new website and a range of brand assets. Focused on key sectors including tech, mobility, luxury and lifestyle, D-Fly achieved huge press exposure, amplified by strong social campaigns. Focussing on targeted brand communications, the press unveiling created enough stir within the micromobility sector to drive significant traffic to website and pre-orders. From a successful starting point, and only 2 months in, the D-Fly campaign has driven impressive global press coverage, solid following on social and pre-order sales that have outnumbered all expectations.

View website

Results

40
Pre-orders
From a successful starting point, and only 2 months into the campaign, the D-Fly campaign has driven impressive global press coverage, a solid following on social channels and pre-order sales that have outnumbered all expectations. Early signs point to a brand set for phenomenal success.