TGI Fridays

A longstanding strategic partnership

Giving TGi Fridays more reasons to celebrate

Client Challenge

Make customers choose TGi Friday any day of the week

The casual dining market is being squeezed from every angle; digitization, home delivery providers, changes in leases and availability of staff. These trends had left the TGi Fridays brand in a difficult place.

Moment of Clarity

Food, drinks and a side order of fun

TGI Fridays isn’t just about a meal or drinks, it’s a fun celebration of the good times.

Activation

Campaigns we’ve dined out on for 12 years

Over 12 years Clarity has helped TGi Fridays deliver great food and drink, as well as good times, to millions of customers. Through integrated communications we’ve opened up new revenue streams, helped galvanise our teams and won over a new generation of TGI Fridays customers. We have designed more than 288 menus, helping to sell millions of burgers and cocktails

Results

40%
of menu sales Take2 – the brand’s most successful initiative
Voted
Times 100 ‘Number 1 Employer’
Improving revenues year on year with Take2 becoming the brand’s most successful initiative, responsible for 40% of menu sales. Support in the new website, apps and ECRM delivered a 1m+ subscriber list. Voted Times 100 ‘Number 1 Employer’ for 2 years running.

Thank you for your support and true partnership over the years and for the tremendous efforts to drive the brand forward

Steve Flanagan
CMO, TGi Fridays