By Danielle Gibson of The Drum

The Drum Chip Shop Awards are back celebrating pure, unadulterated creativity. These awards accept anything and everything, with no rules and no boundaries. The possibilities are endless.

The judging panel this year sees industry experts from Tribal Worldwide London, VCCP Blue, Brave, Clarity, Leo Burnett London, Guinness World Records Consultancy, Oliver, Leagas Delaney and Ogilvy UK.

Earlier this year, it was announced that chief creative officer at M&C Saatchi, Ben Golik will be chairing the judging panel.

Who is on this year’s jury?

Below is a breakdown of nine members of the judging panel.

M&C Saatchi

Ben Golik

Chair of the jury & chief creative officer

Golik began became CCO of M&C Saatchi in January 2020. He began copywriting career in Australia at Publicis Dialog and George Patterson Bates before joining Harrison Troughton Wunderman in 2004.

The best stuff in The Chip Shop Awards is never the work the client was right to swerve. It’s the work that was born brave but somehow didn’t survive the system. We’ll be looking for ideas that are smart, and sensitive, and suitable. But that sadly found their final media placement on slide 72 of the PowerPoint.

Tribal Worldwide London

Jade Tomlin

Creative director

Tomlin’s digital, customer focused career spans over a decade working with a range of lifestyle brands including Burberry, Starbucks and VW and at leading digital agencies in the UK and Singapore.

I have heard great things about the Chip Shop Awards and I am excited to be a first-time judge. The entries are famous for thought-provoking topics, genius ideas, witty visuals and copy, to toeing the line humour, so it is safe to say that I am looking forward to reviewing the high calibre of work. I am particularly hoping to be confronted with cultural norms and the ad-norms and looking forward to weighing them up against entrants that go against the grain.

VCCP Blue

Ross Neil

Deputy executive creative director

Neil joined VCCP from McCann London where he was executive creative director, having worked previously for 13 years at WCRS. Starting his career at HHCL working on Captain Birdseye, Sky and Pot Noodle.

This year I’m looking forward to some freshly caught creativity to pickle my eye balls with mind battering ideas. No big songs slowed down please, and thank cod we won’t be frying people’s brains with the size of our budgets but seasoning the mushy peas of their imaginations. But seriously – fun ideas that make me think ‘I wish I’d thought of that’.

Brave

Dipesh Mistry

Associate creative director

With 12 years of industry experience, Dipesh has built his career through creating innovative TV, outdoor and digital campaigns for a number of clients including; LoveHoney, TFL, AgeUK, Xylem.

The Chip Shop tone of voice is a tricky number to sing – successfully. Get it wrong and you’ll sound like the guy singing Robbie Williams’ “Angels” after sinking 12 pints at Lucky Voice. Hit the right notes and you’ll be dropping like it’s hot like the D.O.W.G at Shoreditch House. I love the proactive tone of the chip shop awards, but 2019 has been tough, politically, culturally and mentally. This year I want to see smarter, more insightful ways in that challenge conventional thinking. We’re better than cheap Donald Trump gags. Show me the ideas that make me shout out loud ‘damn, wish I’d done that’

Clarity

Katrina Howell

Creative director

Howell has over two decades experience within the creative and UX sectors. With a pioneering spirit and tenacity in championing projects which connect consumers to brands in powerful and unique ways across multiple screens and devices, Howell currently oversees creative outputs across all Clarity clients.

I’m interested in seeing work that brings the human experience and touch into everything and tells the good story. Our physical and digital selves are blending closer together, so any work which explores the intersection and fusion between creativity and technology will stand out. It needs to be compelling enough to make you stop in your tracks, entertain and create a category shift.

Leo Burnett London

James Millers

Creative director

Millers started his career 14 years ago at M&C Saatchi under the stewardship of Graham Fink and the Brutal Simplicity of Thought philosophy.

For me the best examples of creativity are always the most simple. It’s about what you can strip away. These awards, unlike almost all others, are an opportunity to really express that, no client, no committee and no rules. Oh, and given there are no rules, something bonkers that stretches beyond what’s normally possible.

Guinness World Records Consultancy

Neil Foster

VP creative consultancy EMEA & APAC

Foster has spent the last 25 years working in PR and integrated advertising agencies in London, Sydney and Melbourne.

Advertising that isn’t memorable is pointless. If it makes your smile or wince, you’ll talk about it in the pub. I’m looking forward to the pub.

Leagas Delaney

Lucy Collier

Creative director

Collier is an award-winning Creative Director at Leagas Delaney with almost 20 years of experience working in creative advertising.

I’m hoping my green-eyed monster gets twitchy. Bring on the brilliant ideas I wish I’d made.

Anyone can enter these awards, and we mean anyone; agencies, brands, executive creative directors, students, your gran, your next-door neighbour. Check out the following video about how an emergency creative poster from the students at The School of Communication Arts saved the day at The Drum Chip Shop Awards.

Make sure to submit your entries soon, the deadline for the awards is March 12.